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Using Voloper eMarketer (VeM) Introduction

A series of lessons on how to use Voloper's eMarketer v5

Introduction

Lesson 01

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If you are a client of WSI and have purchased a Voloper web site, you may have purchased eMarketer with your site package. Your Internet Consultant (IC) should have or will provide you with a manual on VeM version 5. Your IC will most likely help you set up the initial fields for the system. Outlined below are lessons which compliment the VeM manual and which illustrate a real and practical application.

Purpose of Lessons: The VeM manual Emarketer50_manual.pdf is a well written manual if you already know quite a bit about email marketing. However, if you are new to email marketing, you may become overwhelmed quickly by the manual's technical presentation. These lessons are intended to be a quick start guide. Work with your IC to develop the back end of the eMarketer, and provide your IC with the business information to set up the "front end" of the eMarketer. (The front end is what the visitor to your web site sees).

This manual is written from an IC perspective training Client's in the use of the VeM. "You" or "Your" means "the Client". This lesson series has the following components:

Lesson#	Topics Covered
VeM-01	What the VeM is Not! (See paragraph at left); The Importance of Reading the VeM Manual; Feeling Your Way Around the VeM; What You and Your IC Should Do First!; Entering the Admin Area of the VeM; About Permission email Marketing; VeM Definitions
VeM-02	The ADMIN DETAIL Area; What is the EDIT CATEGORIES Menu For?; What is the EDIT PRODUCTS Menu For?; The DISPLAYED SIGN-UP FIELDS Menu; The EXTRA SIGNUP FIELDS Menu; The EDIT SIGN-UP GREETING Menu; Comparing What You See in Admin vs. What a Visitor Sees on the Site
VeM-03	The MANAGE SUBSCRIBER Menu; How Do We View Subscribers?; How Do We Add Subscribers?; The Powerful Search Capabilities of the VIEW SUBSCRIBER Menu; Exporting EMAIL LIST and Exporting USER DETAIL LIST
VeM-04	What Is a Template?; How to Access a Template; Examples of Standard Templates; How Do I Build a New Template?; Other Templates for FUMC
VeM-05	[Placeholders], How Do I Use Them?; Loading Our Custom Templates; Creating a Simple Campaign; Assignment: Sending Yourself an HTML Message
VeM-06	The CREATE CAMPAIGN and MANAGE CAMPAIGN Menus; The ADD CAMPAIGN and LIST CAMPAIGN Menus; Scheduling Our Campaigns; About Invalid Emails
VeM-07	The Reporting Functions; Tracking Campaigns and Using Click Through; Opt-in Message and Unsubscribe Function
VeM-08	More on SMS Messaging; More on the use of VCard; More on Exporting User Detail
Disclaimer: This manual has been put together for Clients of First Webs. Any WSI IC may use this manual by downloading the ZIP file from the WSI Intranet. Other IC's may have different views and practices regarding the use of VeM and email Marketing. First Webs assumes no responsibility and accepts no consequences whatsoever for the use of this manual in other IC's business.

The VeM is a fantastic marketing tool. It is to your benefit to learn how to use it. Learning the VeM is easier if it is related to an application, and retention is better if you sit down and do things yourself. One lesson builds on another, so if you are not comfortable with the material, then there is no point in proceeding. At the end of each lesson, I encourage you to complete the Lesson Feedback form before moving on.

Respectfully,
Vernon Wanner
Internet Consultant