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How to Use Email Marketing - Conclusion |
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A series of lessons on how to use Voloper's eMarketer v5 |
| Much has been said about the use of email to market one's products or services. Whether you should or shouldn't use email is a business decision. I address the issues surrounding that decision on this web site at http://www.nilsem.com/internetmrkt.email.html. |
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Email marketing might best be used in combination with other forms of direct marketing like postcards, letters, or
networking, Sending an inviting postcard or memo makes opt-in email much easier. Direct people to your web site where they can take advantage of your
products or services.
Whatever your course of action, please be sure you comply with SPAM regulations. The Double-Opt-in features of the VeM provide an extra measure of SPAM compliance. The VeM is a great product. It's competitive within many Email marketing products where email marketing is their sole business. WSI and Voloper offer the VeM as a feature of many web sites. There are no hidden charges to send emails. There are no practical limits for the small and medium business on the number of emails they can have in their databases. The only limitation is the amount of resources you can apply to making email marketing work for you. I don't often recommend competitors, but if you need additional help understanding email marketing, then please visit these sites. Constant Contact and Vertical Response. Review their FAQ sections and browse their testimonials. There is much to learn from those good organizations, and others.
Good Luck! |
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